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CRMs from the past

Posted: 2015-02-12

CRMs from the Past
CRM started out as a digital rolodex in the 80s. A big, complicated, feature-heavy solution to manage your sales and contacts. There was a license for each user, and each license was tied to a computer. At the office. And it was great, back then. The new “wow.” It did make work easier. It was a smart idea.
This on-premise software was rich with features geared toward the heavy needs of...

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Documented CRM Requirements

Posted: 2015-02-12

We have heard a wide variety of terms that characterise a set of documented CRM requirements.
There are several levels of depth of CRM requirements. The deeper your team goes into defining requirements before selecting a CRM system, the more successful your CRM implementation will be.
Feature Requirements
A list of required features has a format similar to the following, a format that can often...

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There are many reasons why an organisation will implement a CRM strategy.

Posted: 2015-02-12

There are many reasons why an organisation will implement a CRM strategy. How many of the points below can you identify with?

 

If several of these issues apply, your business will benefit from a CRM System.

 

Customer Service

1. Customer churn is to high

2. Customer information is stored in different places

3. Service requirements are getting...

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